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Top related persons:
Lauren Nelda Pascal - 1 Lolo's - 1 Pascal - 1 — - 1 TikTok - 1 I'm - 1 KXAN Austin - 1 Giselle Ugarte - 1
Top related locs:
Jacksonville , Florida TikTok
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Service - 1 Business - 1 Oxford Economics - 1 USC Annenberg - 1

Search resuls for: "Karen North"


3 mentions found


☆ While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral
  + stars: | 2024-03-21 | by ( Bella Sayegh | Leila Jordan | ) www.businessinsider.com   time to read: +9 min
When Lauren Nelda Pascal sewed her first silk bonnet, she wasn't thinking about building a viral TikTok business. Now Pascal's TikTok business account has over 107,000 followers and 2.6 million likes, and Lizzo and other celebrities have featured her products on their pages. But she said the discussion forced business owners to consider how they might pivot their social-media strategy if needed. Unlike on TikTok, businesses using Instagram Reels, Instagram's short-form-video feature, should be more cautious with trending audio. I have a product that I believe in, and so I try to let that bleed through my content," Pascal said.
Persons: Lauren Nelda Pascal, Lolo's, Pascal, —, TikTok, I'm, KXAN Austin, Giselle Ugarte, Ugarte, KXAN, Karen North, It's, wasn't, doesn't Organizations: Service, Facebook, Business, Oxford Economics, USC Annenberg Locations: Jacksonville , Florida, TikTok
☆ With Twitter upended by Musk, these services see an opportunity
  + stars: | 2023-02-13 | by ( Jennifer Korn | ) edition.cnn.com   time to read: +5 min
Like Twitter, it offers a social feed of posts with 280-character limits. The list of newer entrants in the markets includes apps created by former Twitter employees, a startup backed by one of Musk’s Twitter investors, and a service from former Twitter CEO Jack Dorsey. The service launched publicly in June of last year, after Musk offered to buy Twitter. (As part of the acquisition, Musk took Twitter private and the company no longer reports user numbers in quarterly securities filings.) Though controversy remains, many Twitter users may feel less urgency to jump ship today than in late October.
☆ M&Ms Super Bowl commercial: How ads have become weeks-long campaigns
  + stars: | 2023-02-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +7 min
The Super Bowl commercial, billed as the conclusion to weeks-long drama surrounding the status of the “spokescandies,” left some viewers scratching their heads. But if you weren’t paying attention, the final commercial might be a head scratcher -— one risk a brand takes when it uses a weeks-long campaign ahead of its Super Bowl commercial. In a change for the decades-old Super Bowl ad wars, it’s actually become a commonplace strategy to use social media to tease, preview and create buzz ahead of their Super Bowl commercials. Companies spend millions just for a Super Bowl ad slot — reportedly over $7 million for some 30-second spots — before investing into the commercials themselves. Dance contests and bettingDespite the high cost of a Super Bowl commercial, companies are eager to nab a spot.
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